SOFTWARE

The BPR Xplorer Software suite comprises:

BPR XPLORER

BPR XPLORER:questionnaire, data capture, processing and reporting audience tracking, attitudinal and music research in one seamless package. BPRXplorer is an easy to use tool designed by radio program directors for the needs of radio program directors. BPRXplorer is unique in many respects, however it’s ability to provide a cost effective “on station” continuous research capability for radio and television stations has made it the choice of leading broadcasters.

BPR CATI

BPR CATI enables the “paperless” management of questionnaire construction and data capture in telephone based interview environments. BPR CATI is designed to manage complex question “skips” and the testing of content elements such as music.

BPR XPLORER software is available in English, Spanish or German languages with a Russian version planned for 2010; however conversion to other languages is available. Details of BPR CATI systems are available upon request.

A reference for the terminology used can be found in the Glossary of Terms.

BPR XPLORER
BPR Xplorer V6

KEY BENEFITS

PC based in-house research solution
Sophisticated functionality
Outstanding graphical output

BPR Xplorer allows users to track audience flow, identify and measure trends, check attitudinal responses, and check specific programming elements such as music, personalities and news. The software includes full panel and sampling management, flexible questionnaire design, complex cross-tab analysis, historical analysis, and substantial reporting capabilities.

SYSTEM FEATURES
TRACKING
Supports multiple databases and is fully customisable to the users needs.
Monitor your station and your competition.
Run tracking or perceptual studies (or a combination of both).
Identify the secret-stuff with BP&R Impact Testing™ Impact Tests allow you to “mine your data” to rank what really matters in your market.
Create executive summary snapshots with Key Indicator Snapshot™ simplify your management reporting of the leading indicators.
Create graphs of multi-variate cross tabs with BPR’s Collections Facility™.
Full graphical or tabular output on screen, on paper, or export to Excel, PowerPoint, or Word.

Specialised Analysis Tools
Format Optimiser™
Enables you to compare and rank various music styles against each other and in combination to identify the optimal mix of music styles against a particular target market.
Rank not just by total like but also by music passion to see where your station can differentiate most effectively.
Automatic export to Microsoft Excel provides total data and reporting flexibility.
Brand Differential Monitor™
Identify point of difference, strengths and weakness in a powerful single view report.
Automatic export to Microsoft Excel provides total data and reporting flexibility.
Compare station-on-station or a station against a number of competitors in combination.
MUSIC TESTING
Supports Callout, AMT, Web Enabled or Diary method.
Station fit analysis – it’s a hit but does it fit?
Detailed searching for easy updates of your Selector music databases.
Comprehensive panel management tools.
Unique Music Mapping feature.
Song ranking and analysis.
DATA SEARCHES
Full graphical or tabular output on screen, on paper, or export to Excel, PowerPoint, or Word.

SYSTEM REQUIREMENTS
Computer Pentium PC
Memory 64MB RAM minimum
Disk Space 120 MB of free space – after software installation (minimum)
Operating System Win 2000, XP, Vista, Win 7
Other Software BPR Xplorer requires no additional software. Although full graphing is built in, output can be exported to Excel, Word, or PowerPoint if desired. BPR Xplorer ha