Few organisations offer the depth of experience in the design, execution and application of media research and research based radio programming strategies. Our knowledge of radio broadcasting markets within Australasia, the United Kingdom and Europe is unsurpassed.BP&R specialises in assisting radio stations to reach their full market potential by converting detailed research data into clear, actionable programming and marketing strategies. Whether you choose to use our fully supported consultancy services or be trained in how to do it for yourself using BP&R’s industry leading market research software – BP&R offers a customised market research solution for any sized market, anywhere.
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CONSULTANCY
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We assist our clients in reaching a clear understanding of their target audience, the competitive forces at work in the marketplace and their options. We then help our clients to develop a powerful programming and marketing strategy designed to maximize the size of the audience and to build strong market images that contribute to long-term ratings success.BP&R offers clients a wide choice of services from full research consultancy, programming consultancy, database marketing consultancy and strategic research tools in the one seamless package.
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MARKET LEADING RESEARCH SOFTWARE
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The BP&R Xplorer ™ software suite is the benchmark data collection, processing and reporting tool for the Australian and European commercial radio industry used by over 260 radio stations in 16 countries.
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| LATEST NEWS |
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NEW XPLORER FEATURES |
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Italy’s first all rock national radio network consulted by BP&R has attracted more than 1.6 Million listeners per day in the first official survey for the radio station.
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Posted by Bill Clemens |
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