Radio’s Biggest Strategic Challenge
By Andy Beaubien, BPR What is the biggest challenge facing radio broadcasters? There are so many, it is hard to […]Read More
Your Ad Campaign Might Be Good, But Is It A.I. Proof?
Are you using digital media to promote your station contest this spring? Google and YouTube have stepped up their enforcement […]Read More
“Radio” In the Brand Name: Needed or Just Stating the Obvious?
James Cridland, of media.info, the media information website, recently outlined what seems to be a new branding trend in radio […]Read More
World Website Checkup – New Zealand
Pack your bags… ZM’s World Tour is back and they’re sending you to see some of the hottest artists around […]Read More
Just Because You Say It, Does Not Make It So!
By David Kidd, BPR “Today’s Best Music” “City’s” Greatest Classic Rock” “The Best Mix of the 90’s to Now” Yes, […]Read More
Radio Promos – 3 Key Elements You Might Be Missing
It’s so exciting to hear radio promos that resonate with the audience. The right promo at the right time can […]Read More
THE RADIO HABIT – YOU HAVE IT OR YOU DON’T
By Andy Beaubien, BPR For many of us radio listening has been a habit virtually all of our lives. We […]Read More
World Website Checkup – The Drive 97.1, Chicago
There are thousands of great Classic Rock songs, how do you narrow it down to the top 500? You’ll […]Read More
Stunt Based Promotions – What’s Too Far?
By Tanya Simpson With a career spanning over 25 years in the radio industry, most recently as Brand Partnerships Director […]Read More
The Future Looks to Gen Y
A big challenge we hear a lot about today — and have heard about for several decades — is […]Read More