Are Your Promos Merely Clutter? Four Ways to Deliver a Message That People Actually Remember

By David Kidd, BPR We’ve all heard promos on radio stations that are too long, too wordy, too boring, too […]

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What Do Your Radio Contestants Really Want to Win?

When it comes to contests and giveaways, cash is king. A common perceptual question in music tests and perceptual studies […]

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Why the ‘WHEN’ is Just as Important as the ‘WHAT’

Contests, Commercial Free Music, Exactly What Do Your Listener’s Want Most and more importantly When Do They Want It? When […]

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World Website Checkup – Chicago

Summer is here and it’s time for The 97 Days of Summer quenched by mike’s® hard lemonade and 97.1 FM […]

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Taming Tigers

By Wayne Clouten, BPR One of the most challenging aspects of being a Program/Content Director is managing the on-air talent.  […]

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Millennials Continue To Dominate The Audio Market

A Recent Study Finds Radio Continues To Reach More People On A Daily And Weekly Basis Than Any Other Media […]

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Workplace Listening – A Major Opportunity

In a recent study carried out by NuVoodoo Media Services relating to work-place listening has revealed that a large number […]

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Character Counts

By David Kidd, BPR Having a clearly defined position that the audience wants, and staying true to it, is undoubtedly […]

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US Ad Revenues Soar in 2019

In an update to its U.S. Local Advertising Forecast 2019, BIA ADVISORY SERVICES forecasts that the total local media marketplace […]

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Someone’s At The Door, Let Them In!

By Andy Beaubien, BPR Radio used to be the leader in listener interaction. It was the medium that allowed listeners […]

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