The Great American Radio Panic

By Andy Beaubien, BPR The U.S. radio industry is being rocked by an unprecedented wave of staff dismissals. In recent […]

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Perception vs. Reality: Which to Listen to When it Comes to Your Digital Marketing Budget?

It seems that in recent times marketers hold digital advertising channels to a different standard than traditional media, such as […]

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Promo Script Writing Tip #2: Why Stephen King & George Martin Would Have Been Great Promo Writers

By David Kidd, BPR The importance of the opening line in a novel is well known. Often, it’s the only […]

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World Website Checkup – New York

NEW YORK’S Lite FM $4k workday Payday! Your chance to win $1,000 at 9am, 11am, 1pm and 3pm!   https://litefm.iheart.com/contests/lite-fm-4k-workday-payday-757070/ […]

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Build It and They Will Come

By David Kidd, BPR The actual quote from the movie “Field of Dreams” is…… If you build it, he will […]

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What About AM?

Over the years, broadcast radio has taken its share of lumps at the hands of digital media.  FM radio – […]

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Promo Script Writing Tip #1

By David Kidd, BPR “If I had more time, I would have written a shorter letter” is a quote often […]

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Why Morning Shows Fail in Five Easy Steps

By David Kidd, BPR You have spent months meeting with the talent, their managers, getting everyone to sign on the […]

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Are You Playing Their Favourite Songs?

By Peter Don, BPR It seems we’re already in the music ‘doldrums’? Over the course of 2019 a group of […]

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Can Your Station Handle the Truth?

By David Kidd, BPR If we ask a question, we should be able to accept the answer (provided the answer […]

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