The Great American Radio Panic
By Andy Beaubien, BPR The U.S. radio industry is being rocked by an unprecedented wave of staff dismissals. In recent […]Read More
Perception vs. Reality: Which to Listen to When it Comes to Your Digital Marketing Budget?
It seems that in recent times marketers hold digital advertising channels to a different standard than traditional media, such as […]Read More
Promo Script Writing Tip #2: Why Stephen King & George Martin Would Have Been Great Promo Writers
By David Kidd, BPR The importance of the opening line in a novel is well known. Often, it’s the only […]Read More
World Website Checkup – New York
NEW YORK’S Lite FM $4k workday Payday! Your chance to win $1,000 at 9am, 11am, 1pm and 3pm! https://litefm.iheart.com/contests/lite-fm-4k-workday-payday-757070/ […]Read More
Build It and They Will Come
By David Kidd, BPR The actual quote from the movie “Field of Dreams” is…… If you build it, he will […]Read More
What About AM?
Over the years, broadcast radio has taken its share of lumps at the hands of digital media. FM radio – […]Read More
Promo Script Writing Tip #1
By David Kidd, BPR “If I had more time, I would have written a shorter letter” is a quote often […]Read More
Why Morning Shows Fail in Five Easy Steps
By David Kidd, BPR You have spent months meeting with the talent, their managers, getting everyone to sign on the […]Read More
Are You Playing Their Favourite Songs?
By Peter Don, BPR It seems we’re already in the music ‘doldrums’? Over the course of 2019 a group of […]Read More
Can Your Station Handle the Truth?
By David Kidd, BPR If we ask a question, we should be able to accept the answer (provided the answer […]Read More