Are Your Promos Merely Clutter? Four Ways to Deliver a Message That People Actually Remember
By David Kidd, BPR We’ve all heard promos on radio stations that are too long, too wordy, too boring, too […]
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What Do Your Radio Contestants Really Want to Win?
When it comes to contests and giveaways, cash is king. A common perceptual question in music tests and perceptual studies […]
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Why the ‘WHEN’ is Just as Important as the ‘WHAT’
Contests, Commercial Free Music, Exactly What Do Your Listener’s Want Most and more importantly When Do They Want It? When […]
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World Website Checkup – Chicago
Summer is here and it’s time for The 97 Days of Summer quenched by mike’s® hard lemonade and 97.1 FM […]
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Taming Tigers
By Wayne Clouten, BPR One of the most challenging aspects of being a Program/Content Director is managing the on-air talent. […]
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Millennials Continue To Dominate The Audio Market
A Recent Study Finds Radio Continues To Reach More People On A Daily And Weekly Basis Than Any Other Media […]
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Workplace Listening – A Major Opportunity
In a recent study carried out by NuVoodoo Media Services relating to work-place listening has revealed that a large number […]
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Character Counts
By David Kidd, BPR Having a clearly defined position that the audience wants, and staying true to it, is undoubtedly […]
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US Ad Revenues Soar in 2019
In an update to its U.S. Local Advertising Forecast 2019, BIA ADVISORY SERVICES forecasts that the total local media marketplace […]
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Someone’s At The Door, Let Them In!
By Andy Beaubien, BPR Radio used to be the leader in listener interaction. It was the medium that allowed listeners […]
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