By David Kidd, BPR
Ah, the 80’s. The decade gave us big hair, shoulder pads, Madonna, U2 and ……. the concept of “continuous improvement”.
Continuous improvement was an integral part of global business culture.
The central idea was that you always wanted to get better……to improve your product, continually reflect what the market wanted, improve processes and systems.
You would constantly strive to be the best in your competitor set.
It is a concept that remains extremely relevant today. If you are not improving, you are going to fall behind. If you stay as you are, people are going to pass you by.
Please note: The concept is not about change for change’s sake…. It’s about IMPROVEMENT.
Let’s face it …. thing’s change.
But…and this is a big BUT………. to keep getting better, you need to know what it takes to get better in the minds of your audience.
In BPR’s strategic market studies, we explore the perception of station “momentum” …. is the station improving or going downhill.
We drill down on the perceptions that are either driving the positive momentum for your station or those that are dragging your station down.
And we explore the ways to keep your station improving and avoid it going into the perceptual abyss.
If you’re not improving…. then you’re going downhill.