Better Decisions Build Better Radio
40 years of radio consultancy backed by AI-powered audience intelligence.
Helping broadcasters across 21 countries transform audience insight into market-leading brands.
Radio brands don’t need more data — they need to know what to do with it. For more than 40 years, BPR has been the difference between the two: combining AI-sharpened research with hands-on programming judgement to build market-leading stations across the UK, Europe, the Middle East, Australia and New Zealand.
We built our reputation on rigorous research. Now we pair it with AI — for data proofing, on-demand music results, deep listener-comment analysis and panel interrogation that reveals what conventional scores miss. Everyone has access to the same tools today. The advantage lies in knowing which questions to ask.
Our Services
At BPR, we help radio broadcasters make better decisions through the combination of audience intelligence, strategic consultancy and AI-powered analysis.
For more than 40 years, we’ve partnered with market-leading stations around the world, transforming audience data into clear, practical strategies that strengthen programming, grow audiences and build stronger radio brands.
Our services combine proven research methodologies with cutting-edge AI technology to deliver faster insights, deeper analysis and greater confidence in every decision. Whether you’re launching a new format, repositioning an existing station, testing music, or analysing audience behaviour, BPR provides the expertise to help you move forward with certainty.
Radio Consultancy
Strategic Research Consultancy may involve a single (one-off) project or an on-going relationship. Consultancy involves the analysis, preparation and presentation of a detailed strategic report based on market data using BPR Xplorer.
The primary goal of research consultancy is determining the overall strategic direction for a radio station’s programming and marketing (the target market, format style, positioning and promotion).
Radio Strategy
Our philosophy is simple. We assist our clients in reaching a clear understanding of their target audience and of the competitive forces at work in the marketplace.
BPR does not believe in a single solution for all situations. We realize that every station, every market and every target audience is unique. We also understand that competitive markets are in a constant state of change and that requires a research approach that is flexible and constantly evolving.
Radio Project Management
BPR partners with leading radio audience measurement providers across major markets to deliver seamless research and consultancy services for broadcasters worldwide. Whether managing a single project or coordinating long-term research programmes, we provide expert project management, trusted industry relationships, and end-to-end delivery that ensures every project runs smoothly and achieves meaningful results.
Music Research Consulting (myradiotest)
myradiotest delivers advanced music research solutions that help broadcasters make confident programming decisions. Through intuitive web and mobile platforms, stations can capture real-time listener feedback, measure audience preferences, and uncover the insights that drive stronger playlists, deeper engagement, and better on-air performance. Integrated with digital and social channels, MRT provides a complete audience intelligence solution for today’s broadcasters.
Our Products
BPR’s products combine decades of radio expertise with the latest AI-powered technology to give broadcasters faster, smarter and more actionable audience insights. From advanced music testing and audience analytics to automated data validation, listener comment analysis and real-time reporting, our solutions are designed to help stations make informed decisions with greater speed and confidence.
Built on proven methodologies and continually evolving through innovation, BPR products transform complex audience data into clear, strategic intelligence that drives better programming, stronger brands and sustained audience growth.
Talent Check
Great content starts with understanding how audiences respond. Talent Check is BPR’s advanced online research platform, designed to measure audience engagement with audio and video content across radio, television, and digital media. From presenters and programmes to advertising campaigns, promotions, and branded content, Talent Check provides clear, actionable insights into what captures attention, builds engagement, and drives audience loyalty.
By analysing audience reactions in real time, Talent Check helps broadcasters evaluate on-air talent, compare competing presenters, refine programming elements, and optimise content before or after launch. Whether testing a new breakfast show, promotional campaign, benchmark feature, or commercial break, Talent Check identifies the moments that resonate most—and those that present opportunities for improvement.
Trusted by leading broadcasters around the world, Talent Check transforms audience feedback into meaningful insights, enabling confident, data-driven decisions that strengthen programming, enhance listener engagement, and build stronger brands.
Music Map
Music Map are custom-built surveys which focus predominantly on music interest and opportunity across the total market. Music Map gives users the ability to listen to a wide range of music choices, allowing you to optimise the appeal of each segment and understand the fit and compatibility in building composite music formats.
We use a market representative sample for our Music Maps, ensuring that we provide you with a balance perspective, and the widest range of opinion, not linked directly to a current format.
Multi-language support and format optimisation that utilises source data bridges the gap between difference music segments to create unique music formats.
Strategic Analysis & Brand Development
Every successful brand begins with a deep understanding of its audience. BPR delivers strategic market research that uncovers audience needs, competitive opportunities, and brand positioning across global radio markets. Our bespoke studies provide broadcasters with the insight to shape programming, refine strategy, and make confident commercial decisions.
Unlike self-recruited online panels, our research is built on carefully selected, market-representative samples that accurately reflect real listening behaviour. This rigorous methodology provides broadcasters with trusted insights, meaningful audience intelligence, and a solid foundation for long-term strategic growth.
Software
Technology is at the heart of modern audience research. BPR leverages a range of proprietary and specialist software solutions to streamline research, automate workflows, and transform complex data into actionable insights. Our technology supports broadcasters throughout the research lifecycle, delivering faster, smarter, and more reliable results. Contact us to learn more about our software capabilities and how they can be tailored to your requirements.
Digital Health Check
Today’s audience engages with radio far beyond the airwaves. BPR’s Digital Health Check evaluates your station’s digital presence across websites, social media, and online channels, providing a clear picture of how your brand is performing. Using data-driven analysis and industry expertise, we identify opportunities to improve audience engagement, strengthen brand visibility, and maximise the effectiveness of your digital strategy.
AI Where It Matters
We combine human expertise with AI-powered:
- Data Screening
- Quality Assurance
- Listener Comment Analysis
- Music Testing
- Trend Identification
Experience makes us better.
Technology makes us faster.
Our Team
Few media consultancy organisations offer a greater strategic perspective and scope of services. Reach out to us today about our availability in your market via our contact form.
Peter Don
Company Founder, Director & Consultant
Principal and Director of Broadcast Programming & Research
Wayne Clouten
Company Director & Consultant
Principal and Director of Broadcast Programming & Research
Andy Beaubien
Senior Consultant
David Kidd
Senior Consultant
Oliver Meyer
Consultant & Manager of BPR’s European Software Support Operations
Martin Kopp
Manager mymusictest.com
Dan Murray
Project Manager
Jacqui O’Brien
Business Manager
Why BPR?
Because reports don’t grow audiences.
Decisions do.
