Improve Your Strategic Thinking – Part Two
By David Kidd, BPR This article is the second in a six part series. The real value in strategic thinking […]Read More
Positioning Statements. Is Yours Meaningful or Meaningless?
By David Kidd, BPR A positioning statement or brand message provides the words that help listeners understand a radio station’s […]Read More
Trust in Australian News is Rising, Despite Decline in Industry
A new report into digital news has found that while Australians have become more trusting of news over the past […]Read More
World Website Checkup – Sydney
This round of smooth stars STILL hasn’t been won, so they’re making the jackpot even bigger… by adding a CAR! […]Read More
Are Radio Commercials The Villain?
By Wayne Clouten, BPR One of the most contentious and misunderstood areas of radio content management is commercials and the […]Read More
Improve Your Strategic Thinking – Part One
By David Kidd, BPR This article is the first in a six-part series. The real value in strategic thinking isn’t […]Read More
COVID Downturn Officially Over – Radio Ad Spend Improves by 20%
The Australian advertising market ‘s COVID downturn is officially over, with SMI reporting April ad demand soaring a record 39.7% […]Read More
World Website Checkup – Auckland
ZM are celebrating Jetstar’s 12th Birthday! Jetstar have begun their party with their annual Birthday Sale, and this year it’s […]Read More