Improve Your Strategic Thinking – Part Two

By David Kidd, BPR This article is the second in a six part series. The real value in strategic thinking […]

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Positioning Statements. Is Yours Meaningful or Meaningless?

By David Kidd, BPR A positioning statement or brand message provides the words that help listeners understand a radio station’s […]

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Trust in Australian News is Rising, Despite Decline in Industry

A new report into digital news has found that while Australians have become more trusting of news over the past […]

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World Website Checkup – Sydney

This round of smooth stars STILL hasn’t been won, so they’re making the jackpot even bigger… by adding a CAR! […]

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Are Radio Commercials The Villain?

By Wayne Clouten, BPR One of the most contentious and misunderstood areas of radio content management is commercials and the […]

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Improve Your Strategic Thinking – Part One

By David Kidd, BPR This article is the first in a six-part series. The real value in strategic thinking isn’t […]

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COVID Downturn Officially Over – Radio Ad Spend Improves by 20%

The Australian advertising market ‘s COVID downturn is officially over, with SMI reporting April ad demand soaring a record 39.7% […]

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World Website Checkup – Auckland

ZM are celebrating Jetstar’s 12th Birthday! Jetstar have begun their party with their annual Birthday Sale, and this year it’s […]

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