Radio: Still Very Much in The Music Game

By Wayne Clouten, BPR BPR’s All Audio mapping studies conducted in various markets across the globe in recent months reveal […]

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Improve Your Strategic Thinking – Part Four

By David Kidd, BPR This article is the fourth in a six-part series. The real value in strategic thinking isn’t […]

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What’s Your Station’s Online Persona?

The term “branding” has become overused.  But you can’t deny the power of branding, whether it is world-famous athletes like […]

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World Website Checkup – Australia

Nova FM’s ‘What Makes You An Everyday Olympian?’ The Olympics are here – and if they’re inspiring you to get […]

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Sign of the Times

By Peter Don, BPR Covid changed the way people look at many things, from social interactions to work from home […]

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Improve Your Strategic Thinking – Part Three

By David Kidd, BPR This article is the third in a six part series. The real value in strategic thinking […]

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The 70s and 80s: The Golden Era of Music

In 1979, Bob Seger sang “Today’s music ain’t got the same soul, I like that old time rock and roll.” […]

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World Website Checkup – San Francisco

99.7 Now FM’s Big Money Minute! 2 Chances at $1,000 Every Weekday Morning at 7:10am & 8:10am! Big Bay Mornings […]

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Improve Your Strategic Thinking – Part Two

By David Kidd, BPR This article is the second in a six part series. The real value in strategic thinking […]

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Positioning Statements. Is Yours Meaningful or Meaningless?

By David Kidd, BPR A positioning statement or brand message provides the words that help listeners understand a radio station’s […]

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