This is the second in a series by BPR’s Andy Beubien
The smart phone is the lifeline of Generation Zers. It is not unusual for them to check their smart phones more than 30 times per day. Here are some of the amazing statistics from the CommScope study:
Is this merely an American or Western European phenomenon? Hardly. Here is the percentage city by city of Generation Zers who check their smart phones more than 30 times per hour.
If Generation Zers are using their smart phone this often, what are they using it for? We will deal with this question in our next installment.
Tags: Gen Z